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|a spa
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| 100 |
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|9 12706
|a Lambin, Jean-Jacques
|
| 245 |
1 |
0 |
|a Marketing estratégico /
|c Jean-Jacques Lambin ; traducción, Alejandro Molla, Salvador Miquel ; revisión técnica, Iván Marten.
|
| 250 |
|
|
|a 2a ed.
|
| 260 |
|
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|a Madrid :
|b McGraw-Hill,
|c 1991.
|
| 300 |
|
|
|a 490 p. :
|b figuras ;
|c 24 cm.
|
| 504 |
|
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|a Incluye bibliografía.
|
| 650 |
|
4 |
|a Administración de empresas
|9 237
|
| 650 |
|
4 |
|a Marketing
|9 3092
|
| 700 |
1 |
|
|9 22436
|a Molla, Alejandro
|
| 700 |
1 |
|
|9 22437
|a Miquel, Salvador
|
| 700 |
1 |
|
|9 22438
|a Marten, Iván
|
| 942 |
|
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|2 CDU
|c LIBRO
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|c 16590
|d 16590
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|d 2022-02-10
|l 1
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|o 658.8 L177
|p 40-08986
|r 2025-06-03
|s 2025-05-27
|w 2022-02-10
|y LIBRO
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