|
|
|
|
| LEADER |
00711cam a22002294a 4500 |
| 003 |
UCESARGENTINA |
| 008 |
t1996 xxu||||| |||| 00| 0 spa d |
| 020 |
|
|
|a 0875846726
|
| 040 |
|
|
|a UCES
|
| 041 |
0 |
|
|a spa
|
| 100 |
0 |
|
|a Tedlow, Richard S.
|9 20797
|
| 245 |
1 |
0 |
|a New and improved : the story of mass marketing in América
|c Richard S. Tedlow
|
| 260 |
|
|
|a Boston:
|b Harvard Business School,
|c 1996
|
| 300 |
|
|
|a 483 páginas ilus., tbls.
|b Impreso
|
| 505 |
0 |
|
|a Incluye la evolución de CocaCola, Pepsi, Ford, General Motors.
|
| 650 |
|
0 |
|a MARKETING
|9 20
|
| 650 |
|
4 |
|a MARKETING-HISTORIA
|9 20703
|
| 650 |
|
4 |
|9 113
|a EMPRESAS
|
| 650 |
|
4 |
|9 27
|a MARCAS
|
| 651 |
|
4 |
|9 234
|a ESTADOS UNIDOS
|
| 942 |
|
|
|c LIB
|
| 999 |
|
|
|c 10063
|d 10063
|