|
|
|
|
| LEADER |
01117cam a2200313 a 4500 |
| 003 |
UCESARGENTINA |
| 008 |
s2005 mx d||||r|||||||1 ||spa d |
| 999 |
|
|
|c 6474
|d 6474
|
| 020 |
|
|
|a 9701045963
|
| 040 |
|
|
|a UCES
|c UCES
|
| 082 |
|
|
|a 658.802
|
| 245 |
1 |
0 |
|a Marketing estratégico /
|c Orville C. Walker, Jr., Harper W. Boyd, Jr., John Mullins, Jean-Claude Larréché.
|
| 250 |
|
|
|a 4a ed.
|
| 260 |
|
|
|a México, D. F. :
|b McGraw-Hill,
|c 2005.
|
| 300 |
|
|
|a 431 p. :
|b gráfs.
|
| 505 |
2 |
|
|a 1. Introducción a la estrategia -- 2. Análisis de la oportunidad -- 3. Formulación de estrategias de marketing -- 4. Ejecución y control -- Incluye las cinco fuerzas competitivas de Porter.
|
| 526 |
8 |
|
|a Carrera: MARKETING
|
| 650 |
|
0 |
|a MARKETING
|9 20
|
| 650 |
|
4 |
|a TOMA DE DECISIONES
|9 76
|
| 650 |
|
4 |
|a MERCADO
|9 25
|
| 650 |
|
4 |
|9 2029
|a NEGOCIOS
|
| 650 |
|
4 |
|a VENTAJA COMPETITIVA
|9 901
|
| 650 |
|
4 |
|a ESTRATEGIA
|9 105
|
| 700 |
|
|
|9 14064
|a Walker, Orville C.,
|c Jr.
|
| 700 |
1 |
|
|9 14065
|a Boyd, Harper W.,
|c Jr.
|
| 700 |
1 |
|
|a Mullins, John
|9 14066
|
| 700 |
1 |
|
|a Larréché, Jean-Claude
|9 6567
|
| 942 |
|
|
|c LIB
|2 ddc
|
| 998 |
|
|
|b ed.
|