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|a DLC
|c DLC
|d PL#
|d I5B
|d U@S
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|a U@SA
|
| 050 |
0 |
0 |
|a HD59.2
|b .A66 1997
|
| 100 |
1 |
|
|a Alvarez, Tomás,
|d 1948-
|
| 245 |
1 |
0 |
|a Vendedores de imagen :
|b los retos de los nuevos gabinetes de comunicación /
|c Tomás Alvarez, Mercedes Caballero.
|
| 250 |
|
|
|a 1. ed.
|
| 260 |
|
|
|a Barcelona :
|b Paidós,
|c 1997.
|
| 300 |
|
|
|a 251 p. ;
|c 24 cm.
|
| 440 |
|
0 |
|a Papeles de comunicación ;
|v 18
|
| 504 |
|
|
|a Includes bibliographical references (p. [249]-251).
|
| 650 |
|
0 |
|a Corporate image.
|
| 650 |
|
0 |
|a Public relations.
|
| 650 |
|
0 |
|a Communication in organizations.
|
| 650 |
|
0 |
|a Persuasion (Psychology)
|
| 700 |
1 |
|
|a Caballero, Mercedes,
|d 1966-
|