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| LEADER |
01583cam a22003374a 4500 |
| 001 |
990000547840204151 |
| 005 |
20241030112530.0 |
| 008 |
051102s2006 njua b 001 0 eng |
| 010 |
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|a 2005031114
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| 015 |
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|a GBA620821
|2 bnb
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| 020 |
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|a 0131873709 (hardback : alk. paper)
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| 020 |
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|a 9780131873704 (hardback : alk. paper)
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| 035 |
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|a (OCoLC)000054784
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| 035 |
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|a (udesa)000054784USA01
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| 035 |
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|a (OCoLC)62281450
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| 035 |
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|a (OCoLC)990000547840204151
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| 040 |
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|a DLC
|c DLC
|d UKM
|d BAKER
|d C#P
|d GHG
|d PUL
|d IG#
|d BTCTA
|d YDXCP
|d LMR
|d UBY
|d NLGGC
|d JED
|d U9S
|d DEBBG
|d U@S
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| 042 |
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|a pcc
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| 049 |
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|a U@SA
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| 050 |
0 |
0 |
|a HF5415.2
|b .M355 2006
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| 082 |
0 |
0 |
|a 658.8/3
|2 22
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| 245 |
0 |
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|a Marketing metrics :
|b 50+ metrics every executive should master /
|c Paul W. Farris ... [et al.].
|
| 260 |
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|a Upper Saddle River, N.J. :
|b Wharton School Publishing,
|c c2006.
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| 300 |
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|a xvi, 359 p. :
|b ill. ;
|c 25 cm.
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| 500 |
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|a Contributors: Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein.
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| 504 |
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|a Includes bibliographical references (p. 335-337) and index.
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| 505 |
0 |
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|a Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.
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| 650 |
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0 |
|a Marketing research.
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| 650 |
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0 |
|a Marketing
|x Mathematical models.
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| 700 |
1 |
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|a Farris, Paul.
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| 856 |
4 |
1 |
|3 Table of contents
|u http://www.loc.gov/catdir/toc/ecip062/2005031114.html
|