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|a 0-240-51733-4
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|a AR-CdUBP
|b spa
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| 041 |
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|a eng
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| 100 |
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|a McCavitt, William E.
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| 245 |
1 |
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|a Electronic media management /
|c William E. McCavitt, Peter K. Pringle.
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| 260 |
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|a Boston :
|b Focal Press,
|c 1986.
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| 300 |
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|a xvii, 319 p. :
|b il. ;
|c 25 cm.
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| 504 |
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|a Bibliografía: p. 308-313.
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| 505 |
0 |
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|a 1. Principles of management. 2. Broadcast station management. 3. Personnel management. 4. Broadcast programming. 5. Broadcast sales. 6. Broadcast promotion. 7. Community relations. 8. Responsabilities to society. 9. Broadcast regulations. 10. Managing the cable television system. 11. Broadcast management and non-broadcast technologies. Appendix.
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| 650 |
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|a TELEVISION
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| 650 |
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|a RADIO
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| 653 |
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|a COMUNICACION
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| 700 |
1 |
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|a Pringle, Peter K.
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| 930 |
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|a COMUNICACION
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| 931 |
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|a 03236
|b UBP
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| 942 |
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|c BK
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| 945 |
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|a EBA
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| 984 |
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|a 659.3
|b M459e
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| 999 |
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|c 18805
|d 18805
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