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|a eng
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| 100 |
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|a Katz, Elihu
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| 245 |
1 |
0 |
|a Personal influence :
|b the part played by people in the flow of mass communications /
|c Elihu Katz, Paul F. Lazarsfeld.
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| 250 |
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|a 1st. ed.
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| 260 |
|
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|a New York :
|b The Free Press,
|c 1994.
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| 300 |
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|a xx, 400 p. ;
|c 20 cm.
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| 504 |
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|a Bibliografía: p. 382-393.
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| 505 |
0 |
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|a Part one. The part payed by people: a new focus for the study of mass media effects. Section one. Images of the mass communications process. Section two. Norms and network in the process of persuasion: linking small group research whith mass media research. Part two. The flow of everyday influence in a midwestern community. Section one. Locating personal influence. Section two. The impact of personal influence. Section three. The flow of personal influence. Section four. Technical appendices and commentaries on the research.
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| 650 |
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4 |
|a COMUNICACION DE MASAS
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| 650 |
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4 |
|a PERSUACION
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| 650 |
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4 |
|a MARKETING
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| 653 |
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|a COMUNICACION
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| 700 |
1 |
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|a Lazarsfeld, Paul F.
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| 930 |
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|a COMUNICACION
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| 931 |
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|a 03244
|b UBP
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| 945 |
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| 984 |
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|a 659.3
|b K159
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| 999 |
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|c 18813
|d 18813
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