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01070nam a2200313a 44500 |
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20220310152916.0 |
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151212s1982#######|||||||||||||||||eng|d |
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|a 0-07-548446-3
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|a AR-CdUBP
|b spa
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| 041 |
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|a eng
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| 100 |
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|a Stanton, William J.
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| 245 |
1 |
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|a Fundamentals of marketing /
|c William J. Stanton, Montrose S. Sommers, James G. Barnes.
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| 250 |
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|a 3rd. ed.
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| 260 |
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|a Toronto :
|b McGraw-Hill,
|c 1982
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| 300 |
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|a xv, 736 p. ;
|c 23 cm.
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| 504 |
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|a Incluye referencias bibliográficas.
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| 505 |
0 |
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|a Part One. Modern marketing. Part Two. The market. Part Three. The product. Part Four. The price. Part Five. Distribution. Part Six. Promotion. Part Seven. Marketing in special fields. Part Eight. Planning and evaluating the marketing effort.
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| 650 |
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4 |
|a MARKETING
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| 653 |
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|a MARKETING
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| 700 |
1 |
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|a Sommers, Montrose S.
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| 700 |
1 |
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|a Barnes, James G.
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| 930 |
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|a MARKETING
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| 931 |
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|a 04722
|b UBP
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| 942 |
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|2 cdu
|c BK
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| 945 |
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|a EBA
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| 984 |
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|a 658.8
|b St26f3
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| 999 |
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|c 20285
|d 20285
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