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EBZ |
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| 007 |
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| 008 |
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| 020 |
0 |
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|a 9780814427538 (online)
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|a 9780814407547
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|a msc
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|a HD
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| 100 |
1 |
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|a Murray, Brian H.
|
| 240 |
1 |
0 |
|a Defending the Brand (Online)
|
| 245 |
0 |
0 |
|a Defending the Brand
|h [electronic resource].
|
| 260 |
|
|
|b Amacom
|c 2004
|
| 650 |
0 |
7 |
|a Management
|2 EBSCO-TLI
|
| 650 |
0 |
7 |
|a BUSINESS & ECONOMICS / Advertising & Promotion
|2 BISAC
|
| 773 |
0 |
|
|t Business Source Complete
|d EBSCO
|
| 856 |
4 |
0 |
|3 Full text available: Jan 2004.
|z Available in Business Source Complete.
|u https://search.ebscohost.com/direct.asp?db=bth&jid=%223C9D%22&scope=site
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|d 94549
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| 942 |
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