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00890nam a22002655a 4500 |
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15627 |
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AR-SrUBC |
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20210617142915.0 |
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961009m|||||||||||#||||r|||||||||||eng|| |
| 020 |
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|a 0898744474
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| 040 |
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|a AR-SrUBC
|b eng
|e rcaa2
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| 080 |
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|a 658.8=20
|2 2000 ES
|
| 100 |
1 |
|
|a Peterson, Robin.
|9 29650
|
| 245 |
1 |
0 |
|a Marketing :
|b a contemporary introduction /
|c Robin Peterson.
|
| 250 |
|
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|a 1a. ed., reimpr
|
| 260 |
|
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|a Malabar, Fla. :
|b R.E. Krieger,
|c 1982.
|
| 300 |
|
|
|a 675 p. ;
|c 23 cm.
|
| 336 |
|
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|a texto
|2 rdacontent
|
| 337 |
|
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|a sin mediación
|2 rdamedia
|
| 338 |
|
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|a volumen
|2 rdacarrier
|
| 505 |
0 |
0 |
|a Contenido: Marketing as a field -- Markets -- The marketing mix -- Management of the marketing function.
|
| 650 |
|
7 |
|a MERCADEO
|2 lemb3
|9 1111
|
| 942 |
|
|
|2 cdu
|b 1996-10-09
|c BK
|d 015861
|h 658.8=20
|i PETm
|z NO
|6 658820_PETM
|
| 999 |
|
|
|c 15627
|d 15627
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