Motivations for sustainable models in the fashion industry
The fashion industry is one of the industries that generates the greatest environmental pollution and unfair working conditions. The general objective of this work was to study the decision-making process of actors and organizational leaders in the fashion industry in order to describe the process o...
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Asociación Civil Red Pymes Mercosur
2023
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| Acceso en línea: | https://revistas.unc.edu.ar/index.php/pid/article/view/41358 |
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I10-R350-article-413582024-09-26T18:04:44Z Motivations for sustainable models in the fashion industry Factores motivacionales en modelos sostenibles de la industria de la moda Santucci, Marina Días, Andrea Sotomayor, Sonia Carro, Beatriz Suistainable fashion Motivation Incentives Moda sostenible Motivación Incentivos The fashion industry is one of the industries that generates the greatest environmental pollution and unfair working conditions. The general objective of this work was to study the decision-making process of actors and organizational leaders in the fashion industry in order to describe the process of generating sustainable enterprises and the role that incentives from the market, government and institutions have about this problem. In particular, the objectives were: to determine the intrinsic motivation mechanisms or incentives that drive sustainable business models in this industry; characterize consumer perception and describe their priorities when choosing sustainable fashion products; and finally, explore assistance measures and programs from the government and other organizations. With a mixed methodological approach, a field study was carried out that included three data collection instruments: a survey of 321 consumers, and seven in-depth interviews with key referents, including on the one hand three emblematic businessmen and on the other, four leaders of supporting institutions. The results showed that these enterprises were founded by intrinsic motivations of entrepreneurs given by environmental values and close experiences with the communities. Institutions promote ventures by providing technical advice and favoring access to commercial channels. The market for fashion values compliance with sustainable policies and fair employment, and the main sustainable consumption driver was the communication of product specifications. La industria de la moda es una de las industrias que genera mayor contaminación ambiental y condiciones de trabajo injustas. Este trabajo tuvo como objetivo general estudiar el proceso de toma de decisiones de actores y líderes organizacionales de la industria de la moda para poder describir el proceso de generación de emprendimientos sustentables y el rol que los incentivos provenientes del mercado, del gobierno y de las instituciones tienen en torno a dicha problemática. En particular, los objetivos fueron: determinar los mecanismos de motivación intrínseca o incentivos que impulsan los modelos de negocio sustentables en esta industria; caracterizar la percepción de los consumidores y describir sus prioridades al momento de elegir productos de moda sustentable; y finalmente, explorar las medidas y programas de asistencia provenientes del gobierno y otras organizaciones. Con un enfoque metodológico mixto, se llevó a cabo un estudio de campo que incluyó tres instrumentos de recolección de datos: encuesta a 321 consumidores, y siete entrevistas en profundidad a referentes claves incluyendo por un lado tres empresarios emblemáticos y por el otro, cuatro líderes de instituciones de apoyo. Los resultados demostraron que los emprendimientos fundan estos modelos por motivaciones intrínsecas dadas por valores ambientales y experiencias cercanas con las comunidades. Las instituciones potencian los emprendimientos brindando asesoramiento técnico y favoreciendo el acceso a canales comerciales. Desde el mercado se prioriza el cumplimiento de políticas sostenibles y el empleo justo, y compras sostenibles fueron mayormente impulsadas por la comunicación de dichas especificaciones. Asociación Civil Red Pymes Mercosur 2023-06-09 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unc.edu.ar/index.php/pid/article/view/41358 10.70453/2344.9195.v11.n1.41358 Pymes, Innovación y Desarrollo; Vol. 11 Núm. 1 (2023): Revista Pymes, Innovación y Desarrollo; 3-23 2344-9195 10.70453/2344.9195.v11.n1 spa https://revistas.unc.edu.ar/index.php/pid/article/view/41358/41332 https://creativecommons.org/licenses/by/4.0 |
| institution |
Universidad Nacional de Córdoba |
| institution_str |
I-10 |
| repository_str |
R-350 |
| container_title_str |
Pymes, Innovación y Desarrollo |
| language |
Español |
| format |
Artículo revista |
| topic |
Suistainable fashion Motivation Incentives Moda sostenible Motivación Incentivos |
| spellingShingle |
Suistainable fashion Motivation Incentives Moda sostenible Motivación Incentivos Santucci, Marina Días, Andrea Sotomayor, Sonia Carro, Beatriz Motivations for sustainable models in the fashion industry |
| topic_facet |
Suistainable fashion Motivation Incentives Moda sostenible Motivación Incentivos |
| author |
Santucci, Marina Días, Andrea Sotomayor, Sonia Carro, Beatriz |
| author_facet |
Santucci, Marina Días, Andrea Sotomayor, Sonia Carro, Beatriz |
| author_sort |
Santucci, Marina |
| title |
Motivations for sustainable models in the fashion industry |
| title_short |
Motivations for sustainable models in the fashion industry |
| title_full |
Motivations for sustainable models in the fashion industry |
| title_fullStr |
Motivations for sustainable models in the fashion industry |
| title_full_unstemmed |
Motivations for sustainable models in the fashion industry |
| title_sort |
motivations for sustainable models in the fashion industry |
| description |
The fashion industry is one of the industries that generates the greatest environmental pollution and unfair working conditions. The general objective of this work was to study the decision-making process of actors and organizational leaders in the fashion industry in order to describe the process of generating sustainable enterprises and the role that incentives from the market, government and institutions have about this problem. In particular, the objectives were: to determine the intrinsic motivation mechanisms or incentives that drive sustainable business models in this industry; characterize consumer perception and describe their priorities when choosing sustainable fashion products; and finally, explore assistance measures and programs from the government and other organizations. With a mixed methodological approach, a field study was carried out that included three data collection instruments: a survey of 321 consumers, and seven in-depth interviews with key referents, including on the one hand three emblematic businessmen and on the other, four leaders of supporting institutions. The results showed that these enterprises were founded by intrinsic motivations of entrepreneurs given by environmental values and close experiences with the communities. Institutions promote ventures by providing technical advice and favoring access to commercial channels. The market for fashion values compliance with sustainable policies and fair employment, and the main sustainable consumption driver was the communication of product specifications. |
| publisher |
Asociación Civil Red Pymes Mercosur |
| publishDate |
2023 |
| url |
https://revistas.unc.edu.ar/index.php/pid/article/view/41358 |
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2024-09-03T21:42:59Z |
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2025-02-05T22:11:23Z |
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