Media and social media lobbying as a brake on the regulation of digital transport and delivery platforms in Mexico

The regulation of digital work platforms such as Uber, Didi, and Rappi is progressing slowly around the world due to the economic interests at stake. Lobbying processes, which are legal but resort to the biased use of information, have so far allowed transnational companies to avoid restrictive legi...

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Autores principales: Lamas Flores , Mayra Selene, Acosta Reveles , Irma Lorena
Formato: Artículo revista
Lenguaje:Español
Publicado: Universidad Nacional de Rosario 2025
Materias:
Plataformas digitales
Cabildeo
Regulación
Democracia
Medios de comunicación
Digital platforms
Lobbying
Regulation
Democracy
Media
Acceso en línea:https://cuadernosdelciesal.unr.edu.ar/index.php/inicio/article/view/174
Aporte de:
Cuadernos del CIESAL de Universidad Nacional de Rosario
id I15-R228-article-174
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spelling I15-R228-article-1742025-12-16T19:52:32Z Media and social media lobbying as a brake on the regulation of digital transport and delivery platforms in Mexico El cabildeo mediático y en redes sociales como freno a la regulación de plataformas digitales de transporte y reparto en México Lamas Flores , Mayra Selene Acosta Reveles , Irma Lorena Plataformas digitales Cabildeo Regulación Democracia Medios de comunicación Digital platforms Lobbying Regulation Democracy Media The regulation of digital work platforms such as Uber, Didi, and Rappi is progressing slowly around the world due to the economic interests at stake. Lobbying processes, which are legal but resort to the biased use of information, have so far allowed transnational companies to avoid restrictive legislation on their activities, evading administrative, fiscal, and labor regulations. The leak of the Uber files to the media in 2022 revealed the campaigns and tactics that one of these companies used to gain permission to operate in countries such as France and the United States. Given that these practices are also projected to be carried out in Mexico, this article exposes how lobbying takes place through indirect channels and unconventional strategies, as well as its positive results for corporations, but questionable in terms of the democratization of political decisions and their social purposes. Based on an exploratory and analytical approach, it was found that the travel and delivery platforms Uber —primarily—, Didi, and Rappi have indeed influenced the creation of laws that do not benefit them, but they have also emphasized tactics that are not open in their aims, but rather veiled and artificial through social media.   La regulación de plataformas digitales de trabajo como Uber, Didi y Rappi avanza lento en el mundo por los intereses económicos que hay en juego. Los procesos de cabildeo que, siendo legales, recurren al uso faccioso de información, han permitido a las empresas trasnacionales -hasta ahora- librarse de la legislación restrictiva de su actividad, evadiendo reglamentos administrativos, fiscales y laborales. La filtración a medios de comunicación de los Uber files en el año 2022, evidenció las campañas y tácticas que una de estas empresas utilizó para que se permitiera su operación en países como Francia y Estados Unidos. Dado que en México también se proyecta el ejercicio de estas prácticas, este artículo expone cómo el cabildeo transcurre por canales indirectos y con estrategias no convencionales, así como sus resultados son positivos para las corporaciones, pero cuestionables en términos de democratización de las decisiones políticas y sus fines sociales. A partir de una aproximación exploratoria y analítica se revela cómo las plataformas de viajes y reparto Uber —principalmente—, así como Didi y Rappi han incidido para eludir, retrasar o influir en la formulación de leyes que no les beneficien; además han puesto énfasis en tácticas que no son abiertas en sus propósitos, sino veladas y artificiosas a través de las redes sociales. Universidad Nacional de Rosario 2025-12-16 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html https://cuadernosdelciesal.unr.edu.ar/index.php/inicio/article/view/174 10.35305/cc.v2i24.174 Cuadernos del Ciesal; Vol. 2 Núm. 24 (2025); 1-28 1853-8827 spa https://cuadernosdelciesal.unr.edu.ar/index.php/inicio/article/view/174/274 https://cuadernosdelciesal.unr.edu.ar/index.php/inicio/article/view/174/285 https://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional de Rosario
institution_str I-15
repository_str R-228
container_title_str Cuadernos del CIESAL
language Español
format Artículo revista
topic Plataformas digitales
Cabildeo
Regulación
Democracia
Medios de comunicación
Digital platforms
Lobbying
Regulation
Democracy
Media
spellingShingle Plataformas digitales
Cabildeo
Regulación
Democracia
Medios de comunicación
Digital platforms
Lobbying
Regulation
Democracy
Media
Lamas Flores , Mayra Selene
Acosta Reveles , Irma Lorena
Media and social media lobbying as a brake on the regulation of digital transport and delivery platforms in Mexico
topic_facet Plataformas digitales
Cabildeo
Regulación
Democracia
Medios de comunicación
Digital platforms
Lobbying
Regulation
Democracy
Media
author Lamas Flores , Mayra Selene
Acosta Reveles , Irma Lorena
author_facet Lamas Flores , Mayra Selene
Acosta Reveles , Irma Lorena
author_sort Lamas Flores , Mayra Selene
title Media and social media lobbying as a brake on the regulation of digital transport and delivery platforms in Mexico
title_short Media and social media lobbying as a brake on the regulation of digital transport and delivery platforms in Mexico
title_full Media and social media lobbying as a brake on the regulation of digital transport and delivery platforms in Mexico
title_fullStr Media and social media lobbying as a brake on the regulation of digital transport and delivery platforms in Mexico
title_full_unstemmed Media and social media lobbying as a brake on the regulation of digital transport and delivery platforms in Mexico
title_sort media and social media lobbying as a brake on the regulation of digital transport and delivery platforms in mexico
description The regulation of digital work platforms such as Uber, Didi, and Rappi is progressing slowly around the world due to the economic interests at stake. Lobbying processes, which are legal but resort to the biased use of information, have so far allowed transnational companies to avoid restrictive legislation on their activities, evading administrative, fiscal, and labor regulations. The leak of the Uber files to the media in 2022 revealed the campaigns and tactics that one of these companies used to gain permission to operate in countries such as France and the United States. Given that these practices are also projected to be carried out in Mexico, this article exposes how lobbying takes place through indirect channels and unconventional strategies, as well as its positive results for corporations, but questionable in terms of the democratization of political decisions and their social purposes. Based on an exploratory and analytical approach, it was found that the travel and delivery platforms Uber —primarily—, Didi, and Rappi have indeed influenced the creation of laws that do not benefit them, but they have also emphasized tactics that are not open in their aims, but rather veiled and artificial through social media.  
publisher Universidad Nacional de Rosario
publishDate 2025
url https://cuadernosdelciesal.unr.edu.ar/index.php/inicio/article/view/174
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first_indexed 2026-01-04T05:03:03Z
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