Damned if you do, damned if you don´t. Gender, labor and consumption in the city of Rosario (1920-1940)

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This work will deal with the meanings and stereotypes constructed around two feminine identities that sparked a particular interest during the interwar period in the city of Rosario: women perceived as workers and perceived as consumers. These identities were configured within the tension that oppos...

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Autor principal: Pulido, Aldana
Formato: Artículo revista
Lenguaje:Español
Publicado: Universidad Nacional de Rosario 2026
Materias:
Mujeres trabajadoras
Consumo
Estereotipos de género
Rosario
Worker women
Consumption
Gender stereotypes
Acceso en línea:https://cuadernosdelciesal.unr.edu.ar/index.php/inicio/article/view/182
Aporte de:
Cuadernos del CIESAL de Universidad Nacional de Rosario
id I15-R228-article-182
record_format ojs
spelling I15-R228-article-1822026-03-19T22:48:34Z Damned if you do, damned if you don´t. Gender, labor and consumption in the city of Rosario (1920-1940) Entre la espada y la pared. Género, trabajo y consumo en la ciudad de Rosario (1920-1940) Pulido, Aldana Mujeres trabajadoras Consumo Estereotipos de género Rosario Worker women Consumption Gender stereotypes Rosario This work will deal with the meanings and stereotypes constructed around two feminine identities that sparked a particular interest during the interwar period in the city of Rosario: women perceived as workers and perceived as consumers. These identities were configured within the tension that opposes the notions of labor against consumption, and that even today still creates a gendered logic for these practices. Both attributions, even if opposed, turned equally uncomfortable when confronted with the prevailing notions of femininity and modernity. They were analyzed as a problem, and the response of the mainstream discourse ranged from denial to dismissal all the way to public chastisement, as well as a battery of pedagogical, moral and legal regulations. El objetivo de este trabajo es abordar los sentidos y estereotipos construidos en torno a dos identidades femeninas que suscitaron especial interés durante el período de entreguerras en la ciudad de Rosario, esto es: las mujeres vistas como trabajadoras y como consumidoras. Estas identidades se configuraron dentro de la tensión que opone las nociones de trabajo y consumo, y que otorga (aún en la actualidad) sentidos generizados a estas prácticas. Ambas adscripciones - aunque opuestas - se tornaron igualmente incómodas al confrontarlas con las nociones de feminidad y de modernidad imperantes, fueron abordadas en términos de problema y suscitaron una serie de respuestas por parte de los discursos autorizados que podían ir desde la negación o la subvaloración hasta la reprimenda pública, pasando por un despliegue de regulaciones de carácter pedagógico, moral o legal. Universidad Nacional de Rosario 2026-03-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf text/html https://cuadernosdelciesal.unr.edu.ar/index.php/inicio/article/view/182 Cuadernos del Ciesal; Núm. 19 (2020); 71-93 1853-8827 spa https://cuadernosdelciesal.unr.edu.ar/index.php/inicio/article/view/182/304 https://cuadernosdelciesal.unr.edu.ar/index.php/inicio/article/view/182/305 https://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional de Rosario
institution_str I-15
repository_str R-228
container_title_str Cuadernos del CIESAL
language Español
format Artículo revista
topic Mujeres trabajadoras
Consumo
Estereotipos de género
Rosario
Worker women
Consumption
Gender stereotypes
Rosario
spellingShingle Mujeres trabajadoras
Consumo
Estereotipos de género
Rosario
Worker women
Consumption
Gender stereotypes
Rosario
Pulido, Aldana
Damned if you do, damned if you don´t. Gender, labor and consumption in the city of Rosario (1920-1940)
topic_facet Mujeres trabajadoras
Consumo
Estereotipos de género
Rosario
Worker women
Consumption
Gender stereotypes
Rosario
author Pulido, Aldana
author_facet Pulido, Aldana
author_sort Pulido, Aldana
title Damned if you do, damned if you don´t. Gender, labor and consumption in the city of Rosario (1920-1940)
title_short Damned if you do, damned if you don´t. Gender, labor and consumption in the city of Rosario (1920-1940)
title_full Damned if you do, damned if you don´t. Gender, labor and consumption in the city of Rosario (1920-1940)
title_fullStr Damned if you do, damned if you don´t. Gender, labor and consumption in the city of Rosario (1920-1940)
title_full_unstemmed Damned if you do, damned if you don´t. Gender, labor and consumption in the city of Rosario (1920-1940)
title_sort damned if you do, damned if you don´t. gender, labor and consumption in the city of rosario (1920-1940)
description This work will deal with the meanings and stereotypes constructed around two feminine identities that sparked a particular interest during the interwar period in the city of Rosario: women perceived as workers and perceived as consumers. These identities were configured within the tension that opposes the notions of labor against consumption, and that even today still creates a gendered logic for these practices. Both attributions, even if opposed, turned equally uncomfortable when confronted with the prevailing notions of femininity and modernity. They were analyzed as a problem, and the response of the mainstream discourse ranged from denial to dismissal all the way to public chastisement, as well as a battery of pedagogical, moral and legal regulations.
publisher Universidad Nacional de Rosario
publishDate 2026
url https://cuadernosdelciesal.unr.edu.ar/index.php/inicio/article/view/182
work_keys_str_mv AT pulidoaldana damnedifyoudodamnedifyoudontgenderlaborandconsumptioninthecityofrosario19201940
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first_indexed 2026-04-04T05:04:44Z
last_indexed 2026-04-04T05:04:44Z
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