Damned if you do, damned if you don´t. Gender, labor and consumption in the city of Rosario (1920-1940)

This work will deal with the meanings and stereotypes constructed around two feminine identities that sparked a particular interest during the interwar period in the city of Rosario: women perceived as workers and perceived as consumers. These identities were configured within the tension that oppos...

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Autor principal: Pulido, Aldana
Formato: Artículo revista
Lenguaje:Español
Publicado: Universidad Nacional de Rosario 2026
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Acceso en línea:https://cuadernosdelciesal.unr.edu.ar/index.php/inicio/article/view/182
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Sumario:This work will deal with the meanings and stereotypes constructed around two feminine identities that sparked a particular interest during the interwar period in the city of Rosario: women perceived as workers and perceived as consumers. These identities were configured within the tension that opposes the notions of labor against consumption, and that even today still creates a gendered logic for these practices. Both attributions, even if opposed, turned equally uncomfortable when confronted with the prevailing notions of femininity and modernity. They were analyzed as a problem, and the response of the mainstream discourse ranged from denial to dismissal all the way to public chastisement, as well as a battery of pedagogical, moral and legal regulations.