Misleading advertising: a study of radio spots in Spain

In order to identify the different types of misleading advertising, this study is based on the existing legal framework in Spain. A total of 430 radio spots or 1,664 when broadcast frequency is considered were coded according to radio station type, time slot and product category. The findings of con...

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Detalles Bibliográficos
Autores principales: Clara Muela-Molina, Salvador Perelló-Oliver
Formato: Artículo científico
Publicado: Universidad Autónoma del Estado de México 2013
Materias:
Sociología
misleading advertising
deceptive advertisements
radio spots
unlawful advertising
content analysis
Acceso en línea:http://www.redalyc.org/articulo.oa?id=10525851009
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-014&d=10525851009oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-10525851009oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
topic Sociología
misleading advertising
deceptive advertisements
radio spots
unlawful advertising
content analysis
spellingShingle Sociología
misleading advertising
deceptive advertisements
radio spots
unlawful advertising
content analysis
Clara Muela-Molina
Salvador Perelló-Oliver
Misleading advertising: a study of radio spots in Spain
topic_facet Sociología
misleading advertising
deceptive advertisements
radio spots
unlawful advertising
content analysis
description In order to identify the different types of misleading advertising, this study is based on the existing legal framework in Spain. A total of 430 radio spots or 1,664 when broadcast frequency is considered were coded according to radio station type, time slot and product category. The findings of content analysis reveal that 33% of radio spots in 2009 included misleading content, predominantly in terms of product characteristics and those within the health category. The study suggests that a new approach should be taken by the organisations that control, monitor and follow-up on advertising.
format Artículo científico
Artículo científico
author Clara Muela-Molina
Salvador Perelló-Oliver
author_facet Clara Muela-Molina
Salvador Perelló-Oliver
author_sort Clara Muela-Molina
title Misleading advertising: a study of radio spots in Spain
title_short Misleading advertising: a study of radio spots in Spain
title_full Misleading advertising: a study of radio spots in Spain
title_fullStr Misleading advertising: a study of radio spots in Spain
title_full_unstemmed Misleading advertising: a study of radio spots in Spain
title_sort misleading advertising: a study of radio spots in spain
publisher Universidad Autónoma del Estado de México
publishDate 2013
url http://www.redalyc.org/articulo.oa?id=10525851009
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-014&d=10525851009oai
work_keys_str_mv AT claramuelamolina misleadingadvertisingastudyofradiospotsinspain
AT salvadorperellooliver misleadingadvertisingastudyofradiospotsinspain
bdutipo_str Repositorios
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