Political Information and Image of Candidates in the 2006 Presidential Campaign: an Explanatory Model of Opinion Change at the Individual Level

In this article we analize the patterns of change in candidate images among the Mexican electorates in the 2006 presidential race. We assess the extent in which opinion changes are explained by campaign information. Our empirical tests are based on panel survey data gatheredin the Mexico 2006 Panel...

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Detalles Bibliográficos
Autores principales: Moreno, Alejandro; Instituto Tecnológico Autónomo de México (ITAM), México, Martínez, María Teresa; Instituto Tecnológico Autónomo de México (ITAM), México
Lenguaje:Español
Publicado: Facultad de Ciencias Políticas y Sociales 2013
Materias:
candidates; elections; propaganda; news; television; communication; surveys
candidatos; elecciones; propaganda; noticias; televisión; comunicación; encuestas
Acceso en línea:http://www.revistas.unam.mx/index.php/rmop/article/view/41835
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article41835oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article41835oai
record_format dspace
institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
topic candidates; elections; propaganda; news; television; communication; surveys
candidatos; elecciones; propaganda; noticias; televisión; comunicación; encuestas
spellingShingle candidates; elections; propaganda; news; television; communication; surveys
candidatos; elecciones; propaganda; noticias; televisión; comunicación; encuestas
Moreno, Alejandro; Instituto Tecnológico Autónomo de México (ITAM), México
Martínez, María Teresa; Instituto Tecnológico Autónomo de México (ITAM), México
Political Information and Image of Candidates in the 2006 Presidential Campaign: an Explanatory Model of Opinion Change at the Individual Level
topic_facet candidates; elections; propaganda; news; television; communication; surveys
candidatos; elecciones; propaganda; noticias; televisión; comunicación; encuestas
description In this article we analize the patterns of change in candidate images among the Mexican electorates in the 2006 presidential race. We assess the extent in which opinion changes are explained by campaign information. Our empirical tests are based on panel survey data gatheredin the Mexico 2006 Panel Study. This research design consists of three waves of interviews among a national representative sample of Mexican adults: one wave was conducted before the campaigns, another towards the end of the campaign season, and the third was a post-election round. Our results show that the largest changes in opinion took place among individuals who were more frequently exposed to television news, but we also foun that the direction of change varies when controlling by political predispositions such as left-right ideological orientations.
author Moreno, Alejandro; Instituto Tecnológico Autónomo de México (ITAM), México
Martínez, María Teresa; Instituto Tecnológico Autónomo de México (ITAM), México
author_facet Moreno, Alejandro; Instituto Tecnológico Autónomo de México (ITAM), México
Martínez, María Teresa; Instituto Tecnológico Autónomo de México (ITAM), México
author_sort Moreno, Alejandro; Instituto Tecnológico Autónomo de México (ITAM), México
title Political Information and Image of Candidates in the 2006 Presidential Campaign: an Explanatory Model of Opinion Change at the Individual Level
title_short Political Information and Image of Candidates in the 2006 Presidential Campaign: an Explanatory Model of Opinion Change at the Individual Level
title_full Political Information and Image of Candidates in the 2006 Presidential Campaign: an Explanatory Model of Opinion Change at the Individual Level
title_fullStr Political Information and Image of Candidates in the 2006 Presidential Campaign: an Explanatory Model of Opinion Change at the Individual Level
title_full_unstemmed Political Information and Image of Candidates in the 2006 Presidential Campaign: an Explanatory Model of Opinion Change at the Individual Level
title_sort political information and image of candidates in the 2006 presidential campaign: an explanatory model of opinion change at the individual level
publisher Facultad de Ciencias Políticas y Sociales
publishDate 2013
url http://www.revistas.unam.mx/index.php/rmop/article/view/41835
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=mx/mx-047&d=article41835oai
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