Women in television food advertising in Chile: a feminist argumentative discourse analysis approach

The objective of the present study is to analyse the way in which a category of women is constructed discursively from advertisements linked to food. Argumentative discourse analysis is used to inquire from a discursive and feminist approach the role that appears linked to women...

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Detalles Bibliográficos
Autores principales: Godoy, Carolina, Denegri, Marianela, Schnettler, Berta, Alarcón, Mauricio
Formato: Artículo publishedVersion
Lenguaje:Español
Inglés
Publicado: Universidad de Chile. Instituto de la Comunicación e Imagen 2019
Acceso en línea:https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/53950
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article53950oai
Aporte de:
Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO) de Consejo Latinoamericano de Ciencias Sociales
id I16-R122-article53950oai
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institution Consejo Latinoamericano de Ciencias Sociales
institution_str I-16
repository_str R-122
collection Red de Bibliotecas Virtuales de Ciencias Sociales (CLACSO)
language Español
Inglés
description The objective of the present study is to analyse the way in which a category of women is constructed discursively from advertisements linked to food. Argumentative discourse analysis is used to inquire from a discursive and feminist approach the role that appears linked to women in food advertising. Analysis was conducted to 15 advertisements broadcasted on Chile’s main open television media. Results revealed the discursive articulation of three major dimensions of colonialism’s logic and forms of social classification associated with women in the context of capitalism: control of social relations, bourgeois family and denial of the productive role of women.
format Artículo
publishedVersion
Artículo
publishedVersion
author Godoy, Carolina
Denegri, Marianela
Schnettler, Berta
Alarcón, Mauricio
spellingShingle Godoy, Carolina
Denegri, Marianela
Schnettler, Berta
Alarcón, Mauricio
Women in television food advertising in Chile: a feminist argumentative discourse analysis approach
author_facet Godoy, Carolina
Denegri, Marianela
Schnettler, Berta
Alarcón, Mauricio
author_sort Godoy, Carolina
title Women in television food advertising in Chile: a feminist argumentative discourse analysis approach
title_short Women in television food advertising in Chile: a feminist argumentative discourse analysis approach
title_full Women in television food advertising in Chile: a feminist argumentative discourse analysis approach
title_fullStr Women in television food advertising in Chile: a feminist argumentative discourse analysis approach
title_full_unstemmed Women in television food advertising in Chile: a feminist argumentative discourse analysis approach
title_sort women in television food advertising in chile: a feminist argumentative discourse analysis approach
publisher Universidad de Chile. Instituto de la Comunicación e Imagen
publishDate 2019
url https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/53950
http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article53950oai
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