Women in television food advertising in Chile: a feminist argumentative discourse analysis approach
The objective of the present study is to analyse the way in which a category of women is constructed discursively from advertisements linked to food. Argumentative discourse analysis is used to inquire from a discursive and feminist approach the role that appears linked to women...
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| Autores principales: | , , , |
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| Formato: | Artículo publishedVersion |
| Lenguaje: | Español Inglés |
| Publicado: |
Universidad de Chile. Instituto de la Comunicación e Imagen
2019
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| Acceso en línea: | https://comunicacionymedios.uchile.cl/index.php/RCM/article/view/53950 http://biblioteca.clacso.edu.ar/gsdl/cgi-bin/library.cgi?a=d&c=cl/cl-002&d=article53950oai |
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| Sumario: | The objective of the present study is to analyse the way in which a category of women is constructed discursively from advertisements linked to food. Argumentative discourse analysis is used to inquire from a discursive and feminist approach the role that appears linked to women in food advertising. Analysis was conducted to 15 advertisements broadcasted on Chile’s main open television media. Results revealed the discursive articulation of three major dimensions of colonialism’s logic and forms of social classification associated with women in the context of capitalism: control of social relations, bourgeois family and denial of the productive role of women. |
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