The “Monopoly” Subject. Differentiation, self-actualization, and neoliberal overflow

The concept of product "differentiation", for the neo-liberal microeconomics of the first half of the 20th century, implied an element that led to monopolistic markets. In the 1980s, strategic management reformulated the concept to find competitive companies and individuals. Likewise, the...

Descripción completa

Guardado en:
Detalles Bibliográficos
Autor principal: Mas, Fernando Francisco
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro Universitario Regional Zona Atlántica - Universidad Nacional del Comahue - Argentin 2024
Materias:
Subjectivity
Neoliberalism
Management
Genealogy
Governmentality
Subjetividad
Neoliberalismo
Genealogía
Gubernamentalidad
Acceso en línea:https://revele.uncoma.edu.ar/index.php/Sociales/article/view/5086
Aporte de:
Repositorio de Revistas Electrónicas REVELE (UNComahue) de Universidad Nacional del Comahue
id I22-R128-article-5086
record_format ojs
spelling I22-R128-article-50862024-02-16T15:59:32Z The “Monopoly” Subject. Differentiation, self-actualization, and neoliberal overflow El Sujeto “Monopólico”. Diferenciación, autorrealización y desborde neoliberal Mas, Fernando Francisco Subjectivity Neoliberalism Management Genealogy Governmentality Subjetividad Neoliberalismo Management Genealogía Gubernamentalidad The concept of product "differentiation", for the neo-liberal microeconomics of the first half of the 20th century, implied an element that led to monopolistic markets. In the 1980s, strategic management reformulated the concept to find competitive companies and individuals. Likewise, the notion of “self-actualization” –giving more and more of oneself–which was disseminated by Human Resources in the second half of the 20th century, supported the social diffusion of the value of differentiation. However, this promulgated a model of a person who demand more from themselves to achieve goals that are never exhausted and that, in the end, belong to the rationality of the enterprise. This article seeks based on a genealogical analysis of management, to expose the historical development of a neoliberal subjectivity of a “monopolistic” character and its effects on our way of living in the present. El concepto de “diferenciación” de productos, para la microeconomía neoliberal de la primera mitad del siglo XX, implicaba un elemento que conllevaba a mercados monopólicos. En los años ochenta, el management estratégico reformuló el concepto para dar con empresas y sujetos competitivos. Asimismo, la noción de “autorrealización” –dar cada vez más de uno mismo–, que divulgaron los Recursos Humanos en la segunda mitad del siglo XX, brindó apoyó a la difusión social del valor de diferenciación. Ahora bien, esto promulgó un modelo de persona que se autoexige para conseguir metas que nunca se agotan y que, en definitiva, le pertenecen a la racionalidad de la empresa. En este artículo se busca, a partir de un análisis genealógico del management, exponer el desarrollo histórico de una subjetividad neoliberal de carácter “monopólica” y sus efectos sobre nuestro modo de habitar el presente. Centro Universitario Regional Zona Atlántica - Universidad Nacional del Comahue - Argentin 2024-01-05 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revele.uncoma.edu.ar/index.php/Sociales/article/view/5086 Revista Pilquen. Sección Ciencias Sociales; Vol. 26 Núm. 4 (2023): Revista Pilquen. Sección Ciencias Sociales; 1-18 1851-3123 1666-0579 spa https://revele.uncoma.edu.ar/index.php/Sociales/article/view/5086/62037 Derechos de autor 2023 Revista Pilquen. Sección Ciencias Sociales https://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional del Comahue
institution_str I-22
repository_str R-128
container_title_str Repositorio de Revistas Electrónicas REVELE (UNComahue)
language Español
format Artículo revista
topic Subjectivity
Neoliberalism
Management
Genealogy
Governmentality
Subjetividad
Neoliberalismo
Management
Genealogía
Gubernamentalidad
spellingShingle Subjectivity
Neoliberalism
Management
Genealogy
Governmentality
Subjetividad
Neoliberalismo
Management
Genealogía
Gubernamentalidad
Mas, Fernando Francisco
The “Monopoly” Subject. Differentiation, self-actualization, and neoliberal overflow
topic_facet Subjectivity
Neoliberalism
Management
Genealogy
Governmentality
Subjetividad
Neoliberalismo
Management
Genealogía
Gubernamentalidad
author Mas, Fernando Francisco
author_facet Mas, Fernando Francisco
author_sort Mas, Fernando Francisco
title The “Monopoly” Subject. Differentiation, self-actualization, and neoliberal overflow
title_short The “Monopoly” Subject. Differentiation, self-actualization, and neoliberal overflow
title_full The “Monopoly” Subject. Differentiation, self-actualization, and neoliberal overflow
title_fullStr The “Monopoly” Subject. Differentiation, self-actualization, and neoliberal overflow
title_full_unstemmed The “Monopoly” Subject. Differentiation, self-actualization, and neoliberal overflow
title_sort “monopoly” subject. differentiation, self-actualization, and neoliberal overflow
description The concept of product "differentiation", for the neo-liberal microeconomics of the first half of the 20th century, implied an element that led to monopolistic markets. In the 1980s, strategic management reformulated the concept to find competitive companies and individuals. Likewise, the notion of “self-actualization” –giving more and more of oneself–which was disseminated by Human Resources in the second half of the 20th century, supported the social diffusion of the value of differentiation. However, this promulgated a model of a person who demand more from themselves to achieve goals that are never exhausted and that, in the end, belong to the rationality of the enterprise. This article seeks based on a genealogical analysis of management, to expose the historical development of a neoliberal subjectivity of a “monopolistic” character and its effects on our way of living in the present.
publisher Centro Universitario Regional Zona Atlántica - Universidad Nacional del Comahue - Argentin
publishDate 2024
url https://revele.uncoma.edu.ar/index.php/Sociales/article/view/5086
work_keys_str_mv AT masfernandofrancisco themonopolysubjectdifferentiationselfactualizationandneoliberaloverflow
AT masfernandofrancisco elsujetomonopolicodiferenciacionautorrealizacionydesbordeneoliberal
AT masfernandofrancisco monopolysubjectdifferentiationselfactualizationandneoliberaloverflow
first_indexed 2024-08-12T23:06:56Z
last_indexed 2024-08-12T23:06:56Z
_version_ 1807224947769081856

Ejemplares similares