The “Monopoly” Subject. Differentiation, self-actualization, and neoliberal overflow
The concept of product "differentiation", for the neo-liberal microeconomics of the first half of the 20th century, implied an element that led to monopolistic markets. In the 1980s, strategic management reformulated the concept to find competitive companies and individuals. Likewise, the...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Centro Universitario Regional Zona Atlántica - Universidad Nacional del Comahue - Argentin
2024
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| Acceso en línea: | https://revele.uncoma.edu.ar/index.php/Sociales/article/view/5086 |
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| Sumario: | The concept of product "differentiation", for the neo-liberal microeconomics of the first half of the 20th century, implied an element that led to monopolistic markets. In the 1980s, strategic management reformulated the concept to find competitive companies and individuals. Likewise, the notion of “self-actualization” –giving more and more of oneself–which was disseminated by Human Resources in the second half of the 20th century, supported the social diffusion of the value of differentiation. However, this promulgated a model of a person who demand more from themselves to achieve goals that are never exhausted and that, in the end, belong to the rationality of the enterprise. This article seeks based on a genealogical analysis of management, to expose the historical development of a neoliberal subjectivity of a “monopolistic” character and its effects on our way of living in the present. |
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