Alternative Marketing Channels promoted by producer organizations i: characteristics, limitations and challenges

The marketing problem was one of the driving forces that gave rise to an organizational process of family agriculture in the South of the Metropolitan Area of ​​Buenos Aires since 2005. Through initiatives promoted mainly by these organizations, alternative marketing circuits (CAC) emerged, which co...

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Detalles Bibliográficos
Autores principales: García, Matías, Fernández, Lisandro
Formato: Artículo revista
Lenguaje:Español
Publicado: Universidad Nacional del Litoral 2025
Materias:
Local trade
Family farming
Agroecology
Comercio de cercanía
Agricultura Familiar
Agroecología
Acceso en línea:https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/index/article/view/14552
Aporte de:
Biblioteca Virtual - Publicaciones (UNL) de Universidad Nacional del Litoral
id I26-R133-article-14552
record_format ojs
spelling I26-R133-article-145522025-10-09T15:09:16Z Alternative Marketing Channels promoted by producer organizations i: characteristics, limitations and challenges Canales Alternativos de Comercialización impulsados por las organizaciones de productores: características, limitaciones y desafíos García, Matías Fernández, Lisandro Local trade Family farming Agroecology Comercio de cercanía Agricultura Familiar Agroecología The marketing problem was one of the driving forces that gave rise to an organizational process of family agriculture in the South of the Metropolitan Area of ​​Buenos Aires since 2005. Through initiatives promoted mainly by these organizations, alternative marketing circuits (CAC) emerged, which combine ethical aspects (fair trade with small producers) and environmentally friendly production practices (agroecology) with the shortening of the chain. Their consolidation and visibility became relevant during the COVID-19 pandemic, although a stagnation (and/or setback) was subsequently observed, which raises the question about the role of organizations in the sector in this regard. Therefore, this article analyzes the current advances, setbacks and limitations of the CAC, as a way of examining the sustainability of more equitable and closer commercial relationships between family producers and consumers of healthier foods, in economic, social and environmental terms. La problemática de la comercialización resultó una de las impulsoras que dio origen en el Sur del Área Metropolitana de Buenos Aires a un proceso organizativo de la agricultura familiar desde 2005. Por iniciativas promovidas principalmente por estas organizaciones, surgieron los circuitos alternativos de comercialización (CAC), los cuales combinan aspectos éticos (comercio justo con pequeños productores) y prácticas productivas respetuosas del medio ambiente (agroecología) con el acortamiento de la cadena. Su consolidación y visibilidad asumió relevancia durante la pandemia de COVID-19, aunque posteriormente se aprecia un estancamiento (y/o retroceso), ante lo cual surge la pregunta acerca del rol de las organizaciones del sector al respecto. Por ende, el presente artículo analiza los avances, retrocesos y limitaciones actuales de los CAC, como forma de examinar la sustentabilidad de relaciones comerciales más equitativas y cercanas entre los productores familiares y consumidores de alimentos más saludables, en términos económicos, sociales y ambientales. Universidad Nacional del Litoral 2025-07-10 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/zip https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/index/article/view/14552 10.14409/pampa.2025.31.e0095 PAMPA; No. 31 (2025): Pampa; e0095 Pampa; Núm. 31 (2025): Pampa; e0095 2314-0208 1669-3299 10.14409/pampa.2025.31 es https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/index/article/view/14552/20419 https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/index/article/view/14552/20420 Derechos de autor 2025 Pampa http://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional del Litoral
institution_str I-26
repository_str R-133
container_title_str Biblioteca Virtual - Publicaciones (UNL)
language Español
format Artículo revista
topic Local trade
Family farming
Agroecology
Comercio de cercanía
Agricultura Familiar
Agroecología
spellingShingle Local trade
Family farming
Agroecology
Comercio de cercanía
Agricultura Familiar
Agroecología
García, Matías
Fernández, Lisandro
Alternative Marketing Channels promoted by producer organizations i: characteristics, limitations and challenges
topic_facet Local trade
Family farming
Agroecology
Comercio de cercanía
Agricultura Familiar
Agroecología
author García, Matías
Fernández, Lisandro
author_facet García, Matías
Fernández, Lisandro
author_sort García, Matías
title Alternative Marketing Channels promoted by producer organizations i: characteristics, limitations and challenges
title_short Alternative Marketing Channels promoted by producer organizations i: characteristics, limitations and challenges
title_full Alternative Marketing Channels promoted by producer organizations i: characteristics, limitations and challenges
title_fullStr Alternative Marketing Channels promoted by producer organizations i: characteristics, limitations and challenges
title_full_unstemmed Alternative Marketing Channels promoted by producer organizations i: characteristics, limitations and challenges
title_sort alternative marketing channels promoted by producer organizations i: characteristics, limitations and challenges
description The marketing problem was one of the driving forces that gave rise to an organizational process of family agriculture in the South of the Metropolitan Area of ​​Buenos Aires since 2005. Through initiatives promoted mainly by these organizations, alternative marketing circuits (CAC) emerged, which combine ethical aspects (fair trade with small producers) and environmentally friendly production practices (agroecology) with the shortening of the chain. Their consolidation and visibility became relevant during the COVID-19 pandemic, although a stagnation (and/or setback) was subsequently observed, which raises the question about the role of organizations in the sector in this regard. Therefore, this article analyzes the current advances, setbacks and limitations of the CAC, as a way of examining the sustainability of more equitable and closer commercial relationships between family producers and consumers of healthier foods, in economic, social and environmental terms.
publisher Universidad Nacional del Litoral
publishDate 2025
url https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/index/article/view/14552
work_keys_str_mv AT garciamatias alternativemarketingchannelspromotedbyproducerorganizationsicharacteristicslimitationsandchallenges
AT fernandezlisandro alternativemarketingchannelspromotedbyproducerorganizationsicharacteristicslimitationsandchallenges
AT garciamatias canalesalternativosdecomercializacionimpulsadosporlasorganizacionesdeproductorescaracteristicaslimitacionesydesafios
AT fernandezlisandro canalesalternativosdecomercializacionimpulsadosporlasorganizacionesdeproductorescaracteristicaslimitacionesydesafios
first_indexed 2025-09-15T05:02:34Z
last_indexed 2025-10-15T05:01:26Z
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