Alternative Marketing Channels promoted by producer organizations i: characteristics, limitations and challenges
The marketing problem was one of the driving forces that gave rise to an organizational process of family agriculture in the South of the Metropolitan Area of Buenos Aires since 2005. Through initiatives promoted mainly by these organizations, alternative marketing circuits (CAC) emerged, which co...
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| Autores principales: | , |
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Universidad Nacional del Litoral
2025
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| Acceso en línea: | https://bibliotecavirtual.unl.edu.ar/publicaciones/index.php/index/article/view/14552 |
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| Sumario: | The marketing problem was one of the driving forces that gave rise to an organizational process of family agriculture in the South of the Metropolitan Area of Buenos Aires since 2005. Through initiatives promoted mainly by these organizations, alternative marketing circuits (CAC) emerged, which combine ethical aspects (fair trade with small producers) and environmentally friendly production practices (agroecology) with the shortening of the chain. Their consolidation and visibility became relevant during the COVID-19 pandemic, although a stagnation (and/or setback) was subsequently observed, which raises the question about the role of organizations in the sector in this regard. Therefore, this article analyzes the current advances, setbacks and limitations of the CAC, as a way of examining the sustainability of more equitable and closer commercial relationships between family producers and consumers of healthier foods, in economic, social and environmental terms. |
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