Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic

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This article addresses a cultural phenomenon, that of the coffee shop ambience music videos, which experienced a considerable boom during the health crisis caused by Covid-19. This is a material disseminated, mainly, through the YouTube platform, whose purpose is to promote states of maximum relaxat...

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Autor principal: Revilla Gútiez, Sara
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Facultad de Filosofía y Letras, Universidad de Buenos Aires 2025
Materias:
música ambiental
cafeterías
ASMR
etnografía digital
pandemia
cafetarias
etnografia digital
Ambient music
coffee shops
digital ethnography
pandemic
Acceso en línea:https://revistascientificas.filo.uba.ar/index.php/oidopensante/article/view/14845
https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=eloido&d=14845_oai
Aporte de:
Repositorio Digital de la Universidad de Buenos Aires (UBA) de Universidad de Buenos Aires
id I28-R145-14845_oai
record_format dspace
spelling I28-R145-14845_oai2025-11-17 Revilla Gútiez, Sara 2025-04-14 This article addresses a cultural phenomenon, that of the coffee shop ambience music videos, which experienced a considerable boom during the health crisis caused by Covid-19. This is a material disseminated, mainly, through the YouTube platform, whose purpose is to promote states of maximum relaxation, concentration and creativity, through the stimulation of ASMR (Autonomous Sensory Meridian Response). After carrying out a digital ethnography, the operating dynamics of the selected channels have been observed and the various creative strategies that serve the aforementioned objectives have been analyzed. Finally, the article addresses the analysis of this phenomenon in the light of various theoretical frameworks that help place it in a social context of neocapitalist, individualized and spectacularized consumption models. En este artículo se aborda un fenómeno cultural, el de los videos musicales ambientados en cafeterías, que experimentó un auge considerable durante la crisis sanitaria originada por el Covid-19. Se trata de un material difundido, principalmente, a través de la plataforma YouTube, cuyo propósito es propiciar estados de máxima relajación, concentración y creatividad, mediante el estímulo de la ASMR (respuesta sensorial meridiana autónoma). Tras llevar a cabo una etnografía digital, se han observado las dinámicas de funcionamiento de los canales seleccionados y se han analizado las diversas estrategias creativas que se ponen al servicio de los objetivos mencionados. Finalmente, el artículo aborda el análisis de este fenómeno a la luz de diversos marcos teóricos que ayudan a ubicarlo en un contexto social de modelos de consumo neocapitalistas, individualizados y espectacularizados. Este artigo aborda um fenómeno cultural, o dos vídeos musicais ambientados em cafeterias, que teve um incremento considerável durante a crise sanitária causada pela Covid-19. Trata-se de um material divulgado, principalmente, através da plataforma YouTube, que tem como objetivo promover estados de máximo relaxamento, concentração e criatividade, através da estimulação do ASMR (resposta sensorial meridiana autónoma). Após a realização de uma etnografia digital, foram observadas as dinâmicas de funcionamento dos canais selecionados e analisadas as diversas estratégias criativas que servem os objetivos acima mencionados. Por fim, o artigo aborda a análise deste fenómeno à luz de vários quadros teóricos que ajudam a situá-lo num contexto social de modelos de consumo neocapitalistas, individualizados e espetacularizados. application/pdf https://revistascientificas.filo.uba.ar/index.php/oidopensante/article/view/14845 10.34096/oidopensante.v13n1.14845 spa Facultad de Filosofía y Letras, Universidad de Buenos Aires https://revistascientificas.filo.uba.ar/index.php/oidopensante/article/view/14845/14596 Derechos de autor 2025 El oído pensante El oído pensante; Vol. 13 No. 1 (2025) El oído pensante; Vol. 13 Núm. 1 (2025) El oído pensante; v. 13 n. 1 (2025) 2250-7116 música ambiental cafeterías ASMR etnografía digital pandemia música ambiental cafetarias ASMR etnografia digital pandemia Ambient music coffee shops ASMR digital ethnography pandemic Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic Videos musicales ambientados en cafeterías. Sugestión y autocuidado emocional durante la pandemia por el Covid-19 Vídeos musicais ambientados em cafeterias. Sugestão e autocuidado emocional durante a pandemia do Covid-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=eloido&d=14845_oai
institution Universidad de Buenos Aires
institution_str I-28
repository_str R-145
collection Repositorio Digital de la Universidad de Buenos Aires (UBA)
language Español
orig_language_str_mv spa
topic música ambiental
cafeterías
ASMR
etnografía digital
pandemia
música ambiental
cafetarias
ASMR
etnografia digital
pandemia
Ambient music
coffee shops
ASMR
digital ethnography
pandemic
spellingShingle música ambiental
cafeterías
ASMR
etnografía digital
pandemia
música ambiental
cafetarias
ASMR
etnografia digital
pandemia
Ambient music
coffee shops
ASMR
digital ethnography
pandemic
Revilla Gútiez, Sara
Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic
topic_facet música ambiental
cafeterías
ASMR
etnografía digital
pandemia
música ambiental
cafetarias
ASMR
etnografia digital
pandemia
Ambient music
coffee shops
ASMR
digital ethnography
pandemic
description This article addresses a cultural phenomenon, that of the coffee shop ambience music videos, which experienced a considerable boom during the health crisis caused by Covid-19. This is a material disseminated, mainly, through the YouTube platform, whose purpose is to promote states of maximum relaxation, concentration and creativity, through the stimulation of ASMR (Autonomous Sensory Meridian Response). After carrying out a digital ethnography, the operating dynamics of the selected channels have been observed and the various creative strategies that serve the aforementioned objectives have been analyzed. Finally, the article addresses the analysis of this phenomenon in the light of various theoretical frameworks that help place it in a social context of neocapitalist, individualized and spectacularized consumption models.
format Artículo
publishedVersion
author Revilla Gútiez, Sara
author_facet Revilla Gútiez, Sara
author_sort Revilla Gútiez, Sara
title Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic
title_short Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic
title_full Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic
title_fullStr Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic
title_full_unstemmed Coffee Shop Ambience Music Videos. Suggestion and Emotional Self-care during the Covid-19 Pandemic
title_sort coffee shop ambience music videos. suggestion and emotional self-care during the covid-19 pandemic
publisher Facultad de Filosofía y Letras, Universidad de Buenos Aires
publishDate 2025
url https://revistascientificas.filo.uba.ar/index.php/oidopensante/article/view/14845
https://repositoriouba.sisbi.uba.ar/gsdl/cgi-bin/library.cgi?a=d&c=eloido&d=14845_oai
work_keys_str_mv AT revillagutiezsara coffeeshopambiencemusicvideossuggestionandemotionalselfcareduringthecovid19pandemic
AT revillagutiezsara videosmusicalesambientadosencafeteriassugestionyautocuidadoemocionaldurantelapandemiaporelcovid19
AT revillagutiezsara videosmusicaisambientadosemcafeteriassugestaoeautocuidadoemocionalduranteapandemiadocovid19
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