Evaluation of computational techniques for purchase recommendation systems in a long steel industry

"The steel industry faces increasing challenges in managing product diversity, maintaining competitiveness, and improving operational efficiency. Within this context, recommendation systems present a promising opportunity to optimize sales processes, enhance customer experience, and support inv...

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Autor principal: Pacheco Costa, Leandro
Formato: Trabajo final de especialización
Lenguaje:Inglés
Publicado: 2025
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Acceso en línea:https://hdl.handle.net/20.500.14769/5080
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id I32-R138-20.500.14769-5080
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spelling I32-R138-20.500.14769-50802026-01-07T14:24:03Z Evaluation of computational techniques for purchase recommendation systems in a long steel industry Pacheco Costa, Leandro RECOMMENDATION SYSTEMS, MACHINE LEARNING, LONG STEEL INDUSTRY, CONTENT BASED FILTERING, COLLABORATIVE FILTERING, INDUSTRIAL SALES OPTIMIZATION "The steel industry faces increasing challenges in managing product diversity, maintaining competitiveness, and improving operational efficiency. Within this context, recommendation systems present a promising opportunity to optimize sales processes, enhance customer experience, and support inventory management strategies. This study investigates the application of computational recommendation techniques to the long steel segment, following a structured methodology encompassing data collection from sales records, customer profiles, and product attributes, followed by exploratory data analysis to identify key patterns and correlations. Subsequently, multiple recommendation algorithms are developed and evaluated, including content-based filtering and collaborative filtering methods. Performance is assessed using precision, recall, F1-score, novelty, and RMSE metrics. The results offer insights into the adaptation of recommendation models for industrial B2B sales environments, highlighting their potential to boost sales performance, increase customer engagement, and improve supply chain responsiveness. Furthermore, the study discusses specific challenges encountered, such as data sparsity, cold-start issues, and the critical role of domain-specific feature engineering. By addressing these challenges and leveraging advanced machine learning techniques, this research lays a foundation for future initiatives aimed at AI-driven sales optimization in the steel industry." 2025-09-29T14:04:45Z 2025-09-29T14:04:45Z 2025-05-14 Trabajo final de especialización https://hdl.handle.net/20.500.14769/5080 en application/pdf
institution Instituto Tecnológico de Buenos Aires (ITBA)
institution_str I-32
repository_str R-138
collection Repositorio Institucional Instituto Tecnológico de Buenos Aires (ITBA)
language Inglés
topic RECOMMENDATION SYSTEMS, MACHINE LEARNING, LONG STEEL INDUSTRY, CONTENT BASED FILTERING, COLLABORATIVE FILTERING, INDUSTRIAL SALES OPTIMIZATION
spellingShingle RECOMMENDATION SYSTEMS, MACHINE LEARNING, LONG STEEL INDUSTRY, CONTENT BASED FILTERING, COLLABORATIVE FILTERING, INDUSTRIAL SALES OPTIMIZATION
Pacheco Costa, Leandro
Evaluation of computational techniques for purchase recommendation systems in a long steel industry
topic_facet RECOMMENDATION SYSTEMS, MACHINE LEARNING, LONG STEEL INDUSTRY, CONTENT BASED FILTERING, COLLABORATIVE FILTERING, INDUSTRIAL SALES OPTIMIZATION
description "The steel industry faces increasing challenges in managing product diversity, maintaining competitiveness, and improving operational efficiency. Within this context, recommendation systems present a promising opportunity to optimize sales processes, enhance customer experience, and support inventory management strategies. This study investigates the application of computational recommendation techniques to the long steel segment, following a structured methodology encompassing data collection from sales records, customer profiles, and product attributes, followed by exploratory data analysis to identify key patterns and correlations. Subsequently, multiple recommendation algorithms are developed and evaluated, including content-based filtering and collaborative filtering methods. Performance is assessed using precision, recall, F1-score, novelty, and RMSE metrics. The results offer insights into the adaptation of recommendation models for industrial B2B sales environments, highlighting their potential to boost sales performance, increase customer engagement, and improve supply chain responsiveness. Furthermore, the study discusses specific challenges encountered, such as data sparsity, cold-start issues, and the critical role of domain-specific feature engineering. By addressing these challenges and leveraging advanced machine learning techniques, this research lays a foundation for future initiatives aimed at AI-driven sales optimization in the steel industry."
format Trabajo final de especialización
author Pacheco Costa, Leandro
author_facet Pacheco Costa, Leandro
author_sort Pacheco Costa, Leandro
title Evaluation of computational techniques for purchase recommendation systems in a long steel industry
title_short Evaluation of computational techniques for purchase recommendation systems in a long steel industry
title_full Evaluation of computational techniques for purchase recommendation systems in a long steel industry
title_fullStr Evaluation of computational techniques for purchase recommendation systems in a long steel industry
title_full_unstemmed Evaluation of computational techniques for purchase recommendation systems in a long steel industry
title_sort evaluation of computational techniques for purchase recommendation systems in a long steel industry
publishDate 2025
url https://hdl.handle.net/20.500.14769/5080
work_keys_str_mv AT pachecocostaleandro evaluationofcomputationaltechniquesforpurchaserecommendationsystemsinalongsteelindustry
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