Towards sustainable agriculture: a staged innovation model

Agricultural activity, closely linked to nature, faces significant sustainability challenges, requiring appropriate technology. In this paper, we explore the willingness of agricultural producers to adopt technological innovations, analysing both the drivers that motivate change and the barriers tha...

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Autores principales: Gogni, Valeria, Picasso, Emilio
Formato: Artículo
Lenguaje:Español
Publicado: Springer 2025
Materias:
AGRICULTURA
SOSTENIBILIDAD
INNOVACION TECNOLOGICA
Acceso en línea:https://repositorio.uca.edu.ar/handle/123456789/20029
Aporte de:
Repositorio Institucional de la Universidad Católica Argentina (UCA) de Universidad Católica Argentina
id I33-R139-123456789-20029
record_format dspace
spelling I33-R139-123456789-200292025-07-08T05:01:56Z Towards sustainable agriculture: a staged innovation model Gogni, Valeria Picasso, Emilio AGRICULTURA SOSTENIBILIDAD INNOVACION TECNOLOGICA Agricultural activity, closely linked to nature, faces significant sustainability challenges, requiring appropriate technology. In this paper, we explore the willingness of agricultural producers to adopt technological innovations, analysing both the drivers that motivate change and the barriers that hinder it. By understanding these factors, we seek to provide a more complete perspective on how to facilitate the transition towards sustainable and resilient agricultural practices. There is prolific literature about innovation, addressing the subject from different perspectives. However, little is known about the intricacies of the adoption process, right where initiatives prosper or fail. Indeed, the Innovation Diffusion Theory predicts the rate of adoption, the Technology Acceptance Model postulates the key adoption factors, the Concern Based Adoption Model focuses on the service delivery and barriers; nevertheless, all of them simplify the adoption process into a binary phenomenon, where the aware decision maker has either fully adopted the new technology or rejected it completely. No intermediate state is allowed. We propose in this article a technology adoption model focused on the attitudinal evolution of the decision maker along a multi-stage process, ranging from technology awareness through contemplation and decision to change, to implementation and maintenance. Our empirical approach involves an econometric model applied to behavioural and attitudinal data from agricultural producers in Argentina, to identify the drivers and barriers, either related to the technology characteristics, the company situation, or the psycho-demographic characteristics of the farmers. This information is useful for policy development towards sustainability and provides indicators to measure progress. 2025-07-07T18:06:12Z 2025-07-07T18:06:12Z 2025 Artículo https://repositorio.uca.edu.ar/handle/123456789/20029 10.1007/s11135-025-02130-w spa Atribución-NoComercial-CompartirIgual 4.0 Internacional http://creativecommons.org/licenses/by-nc-sa/4.0/ application/pdf Argentina Springer Quality & Quantity. 2025.
institution Universidad Católica Argentina
institution_str I-33
repository_str R-139
collection Repositorio Institucional de la Universidad Católica Argentina (UCA)
language Español
topic AGRICULTURA
SOSTENIBILIDAD
INNOVACION TECNOLOGICA
spellingShingle AGRICULTURA
SOSTENIBILIDAD
INNOVACION TECNOLOGICA
Gogni, Valeria
Picasso, Emilio
Towards sustainable agriculture: a staged innovation model
topic_facet AGRICULTURA
SOSTENIBILIDAD
INNOVACION TECNOLOGICA
description Agricultural activity, closely linked to nature, faces significant sustainability challenges, requiring appropriate technology. In this paper, we explore the willingness of agricultural producers to adopt technological innovations, analysing both the drivers that motivate change and the barriers that hinder it. By understanding these factors, we seek to provide a more complete perspective on how to facilitate the transition towards sustainable and resilient agricultural practices. There is prolific literature about innovation, addressing the subject from different perspectives. However, little is known about the intricacies of the adoption process, right where initiatives prosper or fail. Indeed, the Innovation Diffusion Theory predicts the rate of adoption, the Technology Acceptance Model postulates the key adoption factors, the Concern Based Adoption Model focuses on the service delivery and barriers; nevertheless, all of them simplify the adoption process into a binary phenomenon, where the aware decision maker has either fully adopted the new technology or rejected it completely. No intermediate state is allowed. We propose in this article a technology adoption model focused on the attitudinal evolution of the decision maker along a multi-stage process, ranging from technology awareness through contemplation and decision to change, to implementation and maintenance. Our empirical approach involves an econometric model applied to behavioural and attitudinal data from agricultural producers in Argentina, to identify the drivers and barriers, either related to the technology characteristics, the company situation, or the psycho-demographic characteristics of the farmers. This information is useful for policy development towards sustainability and provides indicators to measure progress.
format Artículo
author Gogni, Valeria
Picasso, Emilio
author_facet Gogni, Valeria
Picasso, Emilio
author_sort Gogni, Valeria
title Towards sustainable agriculture: a staged innovation model
title_short Towards sustainable agriculture: a staged innovation model
title_full Towards sustainable agriculture: a staged innovation model
title_fullStr Towards sustainable agriculture: a staged innovation model
title_full_unstemmed Towards sustainable agriculture: a staged innovation model
title_sort towards sustainable agriculture: a staged innovation model
publisher Springer
publishDate 2025
url https://repositorio.uca.edu.ar/handle/123456789/20029
work_keys_str_mv AT gognivaleria towardssustainableagricultureastagedinnovationmodel
AT picassoemilio towardssustainableagricultureastagedinnovationmodel
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