Competitive “vigour” as a contemporary value genealogical. Critique of the swot matrix

This article provides a historical-sociological analysis of the theoretical development of the SWOT (Strengths, Weaknesses, Opportunities and Threats) matrix in the light of the rise of the enterprise rationality known as neoliberalism and the rise of post-Fordist capitalism. The SWOT matrix was cre...

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Autor principal: Mas, Fernando Francisco
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE 2024
Materias:
management
SWOT matrix
neoliberalism
strategy
matriz FODA
neoliberalismo
estrategia
Acceso en línea:https://revistas.unne.edu.ar/index.php/rfce/article/view/7573
Aporte de:
Revistas UNNE - Universidad Nacional del Noroeste (UNNE) de Universidad Nacional del Nordeste
id I48-R154-article-7573
record_format ojs
spelling I48-R154-article-75732024-06-18T12:01:30Z Competitive “vigour” as a contemporary value genealogical. Critique of the swot matrix El “vigor” competitivo como valor contemporáneo. Crítica genealógica de la matriz FODA Mas, Fernando Francisco management SWOT matrix neoliberalism strategy management matriz FODA neoliberalismo estrategia This article provides a historical-sociological analysis of the theoretical development of the SWOT (Strengths, Weaknesses, Opportunities and Threats) matrix in the light of the rise of the enterprise rationality known as neoliberalism and the rise of post-Fordist capitalism. The SWOT matrix was created in the field of business management in the mid-20th century for the purpose of strategic planning of business projects, products, and activities. Today, this business management tool reflects the predominant logic of contemporary neoliberalism, which focuses on “entreprise strength” and its constant drive to improve performance and outperform competitors. This study, using the genealogical method, seeks to understand the historical transformations of the SWOT matrix and to reflect on the implications of competitive managerial “vigour” as a social value promoted today.  En este artículo se realiza un análisis histórico-sociológico del desarrollo teórico de la matriz FODA (Fortalezas, Oportunidades, Debilidades y Amenazas) a la luz del surgimiento de la racionalidad política empresarial conocida como neoliberalismo y el ascenso del capitalismo postfordista. La matriz FODA fue creada en el campo de la gestión empresarial a mediados del siglo XX con el propósito de planificar estratégicamente proyectos, productos y actividades empresariales. En la actualidad, esta herramienta de gestión empresarial refleja la lógica predominante del neoliberalismo contemporáneo, que se enfoca en la “fuerza empresarial” y su constante impulso para mejorar el rendimiento y superar a los competidores. En este estudio, utilizando el método genealógico, se busca comprender las transformaciones históricas de la matriz FODA y reflexionar sobre las implicancias del “vigor” managerial competitivo como un valor social promovido en la actualidad.  Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE 2024-06-14 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unne.edu.ar/index.php/rfce/article/view/7573 10.30972/rfce.3217573 Revista de la Facultad de Ciencias Económicas; Vol. 32 Núm. 1 (2024); 35-52 1668-6357 1668-6365 spa https://revistas.unne.edu.ar/index.php/rfce/article/view/7573/7026 http://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional del Nordeste
institution_str I-48
repository_str R-154
container_title_str Revistas UNNE - Universidad Nacional del Noroeste (UNNE)
language Español
format Artículo revista
topic management
SWOT matrix
neoliberalism
strategy
management
matriz FODA
neoliberalismo
estrategia
spellingShingle management
SWOT matrix
neoliberalism
strategy
management
matriz FODA
neoliberalismo
estrategia
Mas, Fernando Francisco
Competitive “vigour” as a contemporary value genealogical. Critique of the swot matrix
topic_facet management
SWOT matrix
neoliberalism
strategy
management
matriz FODA
neoliberalismo
estrategia
author Mas, Fernando Francisco
author_facet Mas, Fernando Francisco
author_sort Mas, Fernando Francisco
title Competitive “vigour” as a contemporary value genealogical. Critique of the swot matrix
title_short Competitive “vigour” as a contemporary value genealogical. Critique of the swot matrix
title_full Competitive “vigour” as a contemporary value genealogical. Critique of the swot matrix
title_fullStr Competitive “vigour” as a contemporary value genealogical. Critique of the swot matrix
title_full_unstemmed Competitive “vigour” as a contemporary value genealogical. Critique of the swot matrix
title_sort competitive “vigour” as a contemporary value genealogical. critique of the swot matrix
description This article provides a historical-sociological analysis of the theoretical development of the SWOT (Strengths, Weaknesses, Opportunities and Threats) matrix in the light of the rise of the enterprise rationality known as neoliberalism and the rise of post-Fordist capitalism. The SWOT matrix was created in the field of business management in the mid-20th century for the purpose of strategic planning of business projects, products, and activities. Today, this business management tool reflects the predominant logic of contemporary neoliberalism, which focuses on “entreprise strength” and its constant drive to improve performance and outperform competitors. This study, using the genealogical method, seeks to understand the historical transformations of the SWOT matrix and to reflect on the implications of competitive managerial “vigour” as a social value promoted today. 
publisher Facultad de Ciencias Económicas de la Universidad Nacional del Nordeste - UNNE
publishDate 2024
url https://revistas.unne.edu.ar/index.php/rfce/article/view/7573
work_keys_str_mv AT masfernandofrancisco competitivevigourasacontemporaryvaluegenealogicalcritiqueoftheswotmatrix
AT masfernandofrancisco elvigorcompetitivocomovalorcontemporaneocriticagenealogicadelamatrizfoda
first_indexed 2024-08-21T22:36:21Z
last_indexed 2024-08-21T22:36:21Z
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