Strategy for the marketing of the premium service of the Playa Pesquero Hotel

Fil: Figueiras Rodríguez, José Luis. Hotel Playa Pesquero; Cuba.

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Detalles Bibliográficos
Autores principales:	Figueiras Rodríguez, José Luis, Ochoa Avila, Migdely Barbarita, Medina Labrada, Justa Ramona
Formato:	Artículo publishedVersion
Lenguaje:	Inglés
Publicado:	Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración 2019
Materias:	Marketing in luxury hotels Strategy Premium service
Acceso en línea:	https://hdl.handle.net/20.500.12219/2492 https://doi.org/10.36995/j.visiondefuturo.2019.23.02.002.en https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/366/224
Aporte de:	Repositorio Institucional Digital de la UNaM (RIDUNAM) de Universidad Nacional de Misiones

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spelling	I77-R195-20.500.12219-24922024-03-25T13:31:46Z Strategy for the marketing of the premium service of the Playa Pesquero Hotel Figueiras Rodríguez, José Luis Ochoa Avila, Migdely Barbarita Medina Labrada, Justa Ramona Marketing in luxury hotels Strategy Premium service Fil: Figueiras Rodríguez, José Luis. Hotel Playa Pesquero; Cuba. Fil: Ochoa Avila, Migdely Barbarita. University of Holguin. Faculty of Business Sciences; Cuba. Fil: Medina Labrada, Justa Ramona. University of Holguin. Faculty of Business Sciences; Cuba. Marketing luxury hotels is relevant to meet the growing demands of customers, in this, the Premium services are essential to maintain the planned revenue. The research defined as scientific problem the following: The insufficient commercialization from the strategic of the Premium service, limits the income of this service in the hotel Playa Pesquero. The general objective was to: Develop a strategy for the marketing of the Premium service, which contributes to increasing the income of this service in the Playa Pesquero hotel. Several theoretical methods were used, such as analysis and synthesis, inductive-deductive, structural systemic, and among the empirical ones: scientific observation, interview, review of documents and the criterion of specialists. The strategy for marketing the Premium service was structured in four essential components: objectives, phases, tasks, and techniques to be employed. The partial application of the strategy has achieved among its results the following: design of the profile of target markets: Canada, United Kingdom, Germany and Italy; the updating of strategic objectives; the design of the product, price, distribution and promotion strategies; and an action plan based on the strategies outlined, all of which contributed to the increase of the total revenues of the Premium service. 2019-07-01 info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion https://hdl.handle.net/20.500.12219/2492 https://doi.org/10.36995/j.visiondefuturo.2019.23.02.002.en https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/366/224 eng application/pdf application/pdf Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración Visión de Futuro (Misiones), 7-2019; 23(2): pp. 274-293. https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/index
institution	Universidad Nacional de Misiones
institution_str	I-77
repository_str	R-195
collection	Repositorio Institucional Digital de la UNaM (RIDUNAM)
language	Inglés
topic	Marketing in luxury hotels Strategy Premium service
spellingShingle	Marketing in luxury hotels Strategy Premium service Figueiras Rodríguez, José Luis Ochoa Avila, Migdely Barbarita Medina Labrada, Justa Ramona Strategy for the marketing of the premium service of the Playa Pesquero Hotel
topic_facet	Marketing in luxury hotels Strategy Premium service
description	Fil: Figueiras Rodríguez, José Luis. Hotel Playa Pesquero; Cuba.
format	Artículo Artículo publishedVersion
author	Figueiras Rodríguez, José Luis Ochoa Avila, Migdely Barbarita Medina Labrada, Justa Ramona
author_facet	Figueiras Rodríguez, José Luis Ochoa Avila, Migdely Barbarita Medina Labrada, Justa Ramona
author_sort	Figueiras Rodríguez, José Luis
title	Strategy for the marketing of the premium service of the Playa Pesquero Hotel
title_short	Strategy for the marketing of the premium service of the Playa Pesquero Hotel
title_full	Strategy for the marketing of the premium service of the Playa Pesquero Hotel
title_fullStr	Strategy for the marketing of the premium service of the Playa Pesquero Hotel
title_full_unstemmed	Strategy for the marketing of the premium service of the Playa Pesquero Hotel
title_sort	strategy for the marketing of the premium service of the playa pesquero hotel
publisher	Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publishDate	2019
url	https://hdl.handle.net/20.500.12219/2492 https://doi.org/10.36995/j.visiondefuturo.2019.23.02.002.en https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/366/224
work_keys_str_mv	AT figueirasrodriguezjoseluis strategyforthemarketingofthepremiumserviceoftheplayapesquerohotel AT ochoaavilamigdelybarbarita strategyforthemarketingofthepremiumserviceoftheplayapesquerohotel AT medinalabradajustaramona strategyforthemarketingofthepremiumserviceoftheplayapesquerohotel
_version_	1809776584505163776

Strategy for the marketing of the premium service of the Playa Pesquero Hotel

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